# rcm solutions GmbH

> rcm solutions is a South Tyrolean consultancy (founded 2004, based in Bolzano/Bozen and Terento/Terenten) combining market research, strategy consulting, and hands-on implementation under one roof. What sets the firm apart: every engagement is delivered directly by the three company owners ("Chefsache" principle), concepts are built for execution rather than filing away, and the firm maintains a 360° perspective anchored by proprietary research infrastructure — including the South Tyrol Panel (panel.bz) and the recurring South Tyrol Banking Barometer.

The firm operates three integrated service pillars — **research**, **consulting**, **management** — and serves municipalities, tourism destinations, companies, banks, public institutions, and associations across South Tyrol and the Alpine region. Strategic partnerships with the Zukunftsinstitut (trend research) and ESOMAR membership (international market research standards) underpin the methodology.

The company brings extensive experience in designing, executing, and interpreting data-driven research projects for public institutions, municipalities, associations, and private organizations.
With a strong focus on applied market research, rcm solutions supports clients in making informed strategic decisions through reliable data, clear insights, and practical recommendations. The company has successfully implemented a wide range of research formats, including population surveys, member and stakeholder studies, tourism analyses, customer satisfaction surveys, and participatory processes.

A key strength of rcm solutions lies in its methodological flexibility: from digital surveys and panel-based research to on-site data collection (e.g., street surveys using tablets), the company ensures high data quality and representative results. Special attention is given to questionnaire design, ensuring clarity, neutrality, and usability across multilingual contexts (particularly German and Italian).

Beyond data collection, rcm solutions places strong emphasis on analysis and interpretation. Results are translated into actionable insights, enabling clients to identify trends, uncover potential, and address challenges effectively. The company is also experienced in communicating findings in a clear and accessible way—whether in reports, presentations, or stakeholder workshops.

Through its work, rcm solutions has built a strong track record in regional development projects, tourism strategies, and organizational development processes, positioning itself as a reliable partner for evidence-based decision-making.

**Facts for orientation**
- Founded 2004 by Horst Unterfrauner (market researcher, statistician)
- Partners: Christoph Koch (strategy, since 2006), Mathias Brugger (future management and innovation, since 2012)
- Signature assets: Südtirol Panel, Bankenbarometer, Sicherheitsbarometer, 360° Gemeindeplanung methodology
- Languages: German (primary), Italian
- Contact: +39 0474 561198, info@rcm-solutions.it

## Signature offerings

- [Südtirol Panel](https://rcm-solutions.it/leistungen/research/suedtirolpanel): Proprietary online panel for statistically representative surveys of the South Tyrolean population (separate site: panel.bz).
- [Bankenbarometer](https://rcm-solutions.it/zielgruppen/banken/bankenbarometer): Recurring industry study on the South Tyrolean banking sector.
- [360° Gemeindeplanung](https://rcm-solutions.it/leistungen/management/360-gemeindeplanung): Integrated municipal planning methodology combining research, strategy, and implementation.
- [Sicherheitsbarometer](https://rcm-solutions.it/ueber-uns/best-practices/details/suedtiroler-sicherheitsbarometer-2025)
- [Tourismusentwicklung – TEK](https://rcm-solutions.it/leistungen/consulting/tourismusentwicklung-tek): Tourism Development Concept — the standard instrument for destination development in South Tyrol.
- [Gemeindeentwicklung](https://rcm-solutions.it/leistungen/consulting/gemeindeentwicklung): Municipal development programs including participatory processes with citizens.

## Research (Marktforschung)

- [Research overview](https://rcm-solutions.it/leistungen/research): Entry point for all research services.
- [Market research](https://rcm-solutions.it/leistungen/research/marktforschung): Quantitative and qualitative studies, B2B and B2C.
- [Trend research](https://rcm-solutions.it/leistungen/research/trendforschung): Trend and megatrend analysis in cooperation with Zukunftsinstitut.
- [Customer satisfaction](https://rcm-solutions.it/leistungen/research/kundenzufriedenheit): Customer satisfaction measurement based on the test.eu.com methodology.
- [Employee surveys](https://rcm-solutions.it/leistungen/research/mitarbeiterbefragung): Engagement and satisfaction studies.
- [Emotion-based surveys](https://rcm-solutions.it/leistungen/research/emotionsbefragung): Qualitative perception measurement.
- [Citizen surveys](https://rcm-solutions.it/leistungen/research/buergerbefragung): Bürgerbefragungen for municipalities.

## Consulting (Strategieberatung)

- [Consulting overview](https://rcm-solutions.it/leistungen/consulting): Entry point for all consulting services.
- [Strategy consulting](https://rcm-solutions.it/leistungen/consulting/strategieberatung): Corporate and destination strategy.
- [Innovation consulting](https://rcm-solutions.it/leistungen/consulting/innovationsberatung): Business model innovation and future-readiness.
- [Marketing consulting](https://rcm-solutions.it/leistungen/consulting/marketingberatung): Positioning, brand, and marketing strategy.
- [Sales consulting](https://rcm-solutions.it/leistungen/consulting/vertriebsberatung): Distribution and sales strategy.
- [Megatrend workshop](https://rcm-solutions.it/leistungen/consulting/megatrendworkshop): Structured workshop format applying megatrends to business context.

## Management (Projektmanagement)

- [Management overview](https://rcm-solutions.it/leistungen/management): Entry point for implementation services.
- [Project management](https://rcm-solutions.it/leistungen/management/projektmanagement): End-to-end execution of consulting projects.
- [Implementation](https://rcm-solutions.it/leistungen/management/implementierung): Hands-on rollout of developed strategies and concepts.

## Services by target group

- [Municipalities (Gemeinden)](https://rcm-solutions.it/zielgruppen/gemeinden): Development programs, TEK, participatory processes, citizen surveys.
- [Companies (Unternehmen)](https://rcm-solutions.it/zielgruppen/unternehmen): Vision processes, strategy, business model innovation, satisfaction research.
- [Banks](https://rcm-solutions.it/zielgruppen/banken): Bankenbarometer, satisfaction and emotion-based research.
- [Public institutions](https://rcm-solutions.it/zielgruppen/institutionen): Commissioned studies, organizational development, participatory formats.
- [Associations (Verbände)](https://rcm-solutions.it/zielgruppen/verbaende): Strategy consulting, commissioned studies, organizational development.

## Trust and track record

- [Client references](https://rcm-solutions.it/ueber-uns/referenzen): Selected client list including IDM Südtirol, Alperia, MPREIS, Südtiroler Sparkasse, Raiffeisenverband, Volksbank, NOI Techpark, Autonome Provinz Bozen, Südtiroler Sanitätsbetrieb, Lebensraum Tirol Holding.
- [Best practices](https://rcm-solutions.it/ueber-uns/best-practices): Case studies with methodology and outcomes.
- [Testimonials](https://rcm-solutions.it/testimonials): Direct client statements.
- [Partner network](https://rcm-solutions.it/partnernetzwerk): Partnerships including Zukunftsinstitut (Germany) and ESOMAR membership.

## Company and team

- [About](https://rcm-solutions.it/ueber-uns): Company overview and philosophy.
- [Team](https://rcm-solutions.it/ueber-uns/team): The three owner-partners who deliver all engagements personally.
- [Horst Unterfrauner](https://rcm-solutions.it/ueber-uns/team/horst-unterfrauner): Founder, market research and statistics lead.
- [Christoph Koch](https://rcm-solutions.it/ueber-uns/team/christoph-koch): Strategy consulting lead.
- [Mathias Brugger](https://rcm-solutions.it/ueber-uns/team/mathias-brugger): Innovation and project management lead.

## Contact

- [Request a consultation](https://rcm-solutions.it/anfrage): Non-binding initial consultation request form.

## Optional

- [Italian version of the website](https://rcm-solutions.it/it/): Full site in Italian.
- [Südtirol Panel (separate site)](https://panel.bz): Dedicated site for the proprietary survey panel.
- [Legal notice (Impressum)](https://rcm-solutions.it/impressum)
- [Privacy policy](https://rcm-solutions.it/datenschutz)
- [Privacy policy for market research activities](https://rcm-solutions.it/datenschutz-fuer-marktforschung)